An Influencer that Builds a Community

Tia Bee Stokes is an individual on social media who works hard to encourage users to interact and build a loyal community. Stokes has several social media platforms: Tik Tok, Instagram, and YouTube.

On her Tik Tok platform, she has 2.7 million followers with 176.5 million likes. On her Instagram platform, she has 666 followers with approximately 3,000 posts to the forum. Her YouTube platform has over 96.6 thousand followers and over 800 videos.

Stokes is a dancer, a mother of four, a wife and a woman fighting cancer. Many aspects draw the target audience to Stokes’ platforms, from her creative content to her charismatic personality. But what engages and connects with her audience is her willingness to openly share her life and story with everyone.

Emily Gaudettes’ article Find the Right Brand Voice With These 5 Brainstorming Exercises stated,

“What you say and how you say it matters.”

Stokes speaks and engages with her audience as though they are her friends and family. She speaks to the camera during her videos as if the person was standing right in front of her. The conversation is personal and engaging, making you want to hear and learn more about her.

According to an article on Social Pilot by Jade Nguyen,

“Storytelling is one of the most captivating techniques to convey messages and information. If you want to be a true storyteller, create engaging stories that make people vigilant listeners. If utilized on social media, this can turn online audiences into your ardent followers.”

Many people learned about Tia Stokes because she shared her journey of fighting cancer on all her social media platforms. Stokes’ posted video updates of her journey frequently on her platforms, letting her followers know what she was going through. Stokes used the art of storytelling to connect and interact with her target audience.

Another way social media influencers interact and draw an audience to their platform is through hashtags. Hashtags are an essential component for directing traffic to an influencer’s content.

Nancy Taylor summed up the importance of hashtags with the following description,

A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content.

Hashtags encourage social media users to explore content that catches their eye.

Stokes’ coined the hashtag #togetherfortia during her fight with cancer and used the hashtag on her platforms. The hashtag’s wording fits the purpose of her platforms, allowing the audience (followers) to locate them without difficulty.

Stokes’ hard work in creating engaging content and connecting with her audience is noticeable throughout all her platforms, which provides a cohesive picture. Videos of her sharing her story, dancing through cancer treatment, dancing with her children, sharing her story of cancer and so much more are what keep everyone watching.

Tia Stokes has mastered the art of storytelling in various ways, such as talking, dancing or crying. She has worn her heart on her sleeve and invited the world into her life, even at her most vulnerable. All of these reasons are why she has built an online community that follows her wherever she goes.